Three years ago, Tom was standing in his empty centre, wondering how he’d pay the rent. His occupancy had dropped to 25%. Staff were worried. Families were leaving. And his dream of running a thriving childcare centre felt like it was slipping away.
Tom tried everything he knew—flyers, Facebook posts, even cutting his fees. Nothing worked.
When he reached out to us, he said, “I don’t know if marketing can even help me at this point.”
Together, we looked at what was (and wasn’t) working. We rebuilt his online presence so parents could find and trust him. We launched targeted local ads and created a lead generating website.
In three months, he went from 25% to over 60% occupancy. Within the year, he was fully booked—and had a waitlist for the first time.
Today, Tom is the proud owner of a thriving centre again.
If you’re in the same place he was—burned out, overwhelmed, and unsure where to turn—know this: you’re not alone. And your story can have a different ending.